In the early '80s, the Big 3 were in a slump. Chrysler was on the verge of the next big thing - the mini van. GM was churning out bloated beachwagons, gas guzzling Suburbans and ho-hum hatchbacks. Something had to change - fast and Pontiac was the shot GM needed. In short, they needed EXCITEMENT.
The design of the Fiero came when GM needed better fuel economy, but the engineers always saw the future of their car. They knew that if they had enough time, it would grow into something awesome. And it started right out of the gate with the 1984 Indianapolis Pace Car. Breaking records and putting Pontiac into the spotlight, the Fiero became the little car that not only could, but did.
The Fiero was such a revelation to GM that it was highly documented, although a lot of this is being lost in time now. Some items live on, and it's our goal to preserve this. From historical documents to magazine articles, toys to obscure items, we're determined to capture as much as we can.